Commercialization

Oxford PharmaGenesis Commercialization Practice applies our unique HealthScience approach to ensure that your go-to-market strategy and launch plans address all of the requirements of the external stakeholders who determine the commercial viability of your product.

We believe that the key to success is to help you to steer the commercialization process by integrating input from all directions. The value of our advice to you is that it is given unrestricted by internal pressures; this assists you in ensuring that there is a genuine need and business case for your asset early in development and in creating the appropriate frameworks within your organization to support activities throughout the product life cycle. Members of our consultancy team have personally been responsible for over 10 major product launches during their time spent in the pharmaceutical industry, and they present at leading business schools in Europe and the USA.

 Key deliverables

  • Business development and in-licensing opportunity assessments
  • Stakeholder mapping
  • Brand, portfolio and franchise marketing plans
  • Investor presentations
  • Launch readiness programmes
  • Field force training and communications tools