If you would like further information, please contact
     Chris Thomas on +44 (0)1865 390144
     or e-mail chris@pharmagenesis.com

Sentiment analysis identifies which sentiments are being expressed, by whom, how strongly and in what form.

As one of the outputs from a social media ‘listening strategy’, it can provide powerful insight into the impact of a brand marketing campaign. In collaboration with The Thoughtware Group, Oxford PharmaGenesis™ uses pharma-specific multiple search engines to provide a comprehensive Web trawling service that can cover all blogs, complaint sites, message boards, forums, news groups, wikis, video sharing sites (e.g.YouTube), social networking sites (e.g. Facebook, MySpace, LinkedIn), microblogging sites (e.g.Twitter) and open and closed websites.

The latest data suggest that 88% of physicians use the Internet and 48% of all research that physicians undertake is done online. Based on this online research, 33% of doctors change patient medication. The Web is where your target physicians are communicating. The Web is also where your target patients are communicating; 61% of patients look online for health information and 40% of these patients use a social networking site, such as Facebook. Use of the Web by patients, including patient sites such as www.patientslikeme.com, is increasing exponentially. Oxford PharmaGenesis™ can segment the information from the Web trawl by bespoke defined market segments, such as primary care physicians, specialists, KOLs, pharmacists, patients, payers, government, regulators, patient associations, insurers, media and competitors. The result is a comprehensive report that presents an expert analysis of the online disease marketplace and its components and dynamics, delivering real market insight.

Benefits to the users of this unique service include:

• knowing what is being said, by whom, about relevant products, brands and competitors
• discovering how eminent the source is, how ‘loudly’ and regularly the message is being distributed and who is listening
• finding out which issues are being identified that could provide a competitive opening for your brand
• establishing which words and phrases are being used to describe dominant market themes (and do they reflect your brand messages?)
• identifying what market segmentation is suggested by current communication
• knowing which sentiments are being expressed, by whom, how strongly and in what form.

Sentiment analysis is an essential part of the marketing strategy for your brand.