Oxford PharmaGenesis was delighted to participate in the EMEA (Europe, Middle East, Africa) region annual meeting of the Medical Affairs Professionals Society (MAPS), which took place on 6–8 October 2019, in Amsterdam, Netherlands.
The theme of this year’s meeting was ‘Removing barriers, unlocking medical’s full potential’, with emphasis on the need for medical affairs to be a strategic partner with commercial and R&D functions while leading interactions and building relationships with diverse external stakeholders. A range of expert panels, workshops and insightful presentations considered the continuing need for medical affairs to evolve, anticipate and adapt to all types of internal and external challenges in the changing healthcare environment. More than 180 attendees contributed to lively discussions and Q&A sessions.
Richard White of Oxford PharmaGenesis led our interactive HealthScience communications workshop ‘Creating an integrated core scientific framework for communicating to diverse external stakeholders: a HealthScience approach’ and was joined by Kim Croskery, global publications manager at Ipsen, UK and Catriona Scott of Oxford PharmaGenesis. HealthScience is the integrated approach that brings together clinical, economic, social, policy and behavioural understanding to demonstrate value in healthcare systems. Our well-attended workshop showed how this approach can enhance and add value to traditional medical affairs-led scientific communications platforms by considering multiple internal stakeholder communications priorities from the perspective of HealthScience concepts. In practice, this strategy can result in efficiencies in data generation and optimized communications planning and delivery.
MAPS is a global organization for medical affairs professionals, with more than 2000 members worldwide expected by the end of 2019.