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Three tips for making your communications more omnichannel
We conducted a survey of the Medical Affairs community at the MAPS 2024 Americas event and discovered a common theme.
We found that many Medical Affairs professionals want to think about content communication in a more omnichannel way.
Here are three practical tips to help to create a strategy customized to your company's needs.
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How?
- Analyse your company's existing resources and infrastructure
- Understand customer journeys and touchpoints across channels and look for opportunities for improvement
- Set clear aims and objectives
How?
- Get to know your compliance requirements
- Identify your operational risks, look at how to reduce them and review existing policies and procedures
- Improve compliance communication and training, and test your reporting systems
How?
- Define the metrics that best meet your needs
- Bring together a complete list of your data sources
- Explore user-friendly visual tools that present data in the way that works best for you
Omnichannel offers an accessible way to boost your communications. Oxford PharmaGenesis can help you to generate more impact.
