30 April 2024
For the fourth year running, media brand Medical Marketing and Media (MM+M) has listed Oxford PharmaGenesis in its Agency 100 report – the annual definitive ‘who’s who’ ranking of the healthcare sector’s top marketing firms in North America.
Revolutionizing pharma training: key takeaways from LTEN Unveiling the future of pharmaceutical training, we gathered invaluable insights at the Life Sciences Trainers & Educators Network (LTEN) Annual Conference. Training professionals are constantly striving for impactful learning experiences that not only educate, but also induce tangible behaviour change. Our Learning Design Team Lead, Jamie Singer, attended…
AI tools for systematic literature reviews AI can help us to develop high-quality work, including systematic literature reviews (SLRs) for publication. In this article, published in the September edition of The MAP, the official newsletter of the International Society for Medical Publication Professionals, Polly Field, Richard White and Tomas Rees from Oxford PharmaGenesis provide guidance…
A HealthScience approach to integrated evidence generation planning What is an integrated evidence generation plan (IEGP)? An IEGP brings together all evidence generation work, across geographies, to ensure the delivery of robust evidence throughout the product life cycle, helping to improve patient care and outcomes. Why develop an IEGP now? Stakeholder demands for robust and…
Top tips to better understand the accessibility needs and solutions of your audience Why consider accessibility? Without accessibility, a significant proportion of your audience will not be able to read or to understand your materials. Accessibility is particularly important for people who: aren’t familiar with digital formats speak English as a second language have a…
Three top tips for conference posters A conference poster is a fantastic means of communicating your research and showcasing your team. It also serves as a great networking tool, sparking conversations at events and encouraging feedback and follow-up discussions. But sometimes, a poster can fail to generate interest. This can be really disheartening, particularly when…
Three tips for making your communications more omnichannel We conducted a survey of the Medical Affairs community at the MAPS 2024 Americas event and discovered a common theme. We found that many Medical Affairs professionals want to think about content communication in a more omnichannel way. Here are three practical tips to help to create…
