Medical Affairs

Medical affairs is at the forefront of communication between our clients and the healthcare professional, payer, and patient communities that they serve. As such, medical affairs activities must create impact.

At Oxford PharmaGenesis, our unique approach to creating communications that deliver impact combines audience insights, our integrated HealthScience view of the world, best practices in omnichannel communications planning and proven behavioural science techniques.

Service offerings

Strategic medical affairs consultancy

  • Medical affairs strategic planning
  • Scientific narrative and scientific communications platform development
  • Competitor assessment of opportunities and threats
  • Healthcare professional audience segmentation and insight analysis
  • Evidence gap analysis – strategic assessment of the evidence landscape
  • Content and communications strategy
  • Advisory boards – generating insights, opinions and recommendations from experts

Medical communications and publications

  • Field medical support and training
  • Reactive/proactive slide decks for scientific exchange
  • Learning design for internal capabilities and training
  • Omnichannel communications planning and delivery
  • Congress symposia
  • Disease awareness campaigns
  • Mechanism-of-action animations
  • Publications planning and delivery

Omnichannel communications

  • Solid strategy – we can help you to create and deliver an omnichannel communications and content strategy that is aligned to your organization’s infrastructure, channels and ways of working
  • Engaging experiences – omnichannel communications planning facilitates the creation of engaging experiences for your audiences, taking into account their individual content and channel preferences
  • Capability enablement – we can help you to upskill your internal teams with omnichannel best practices and supportive ways of working
  • Data and actionable insights – a solid omnichannel platform integrates individual audience data from online and offline channels, and allows audience interactions to be tracked and measured using a customer relationship management (CRM) system

Integrated evidence planning

  • An integrated evidence generation plan (IEGP) brings together all evidence generation work across geographies to ensure the delivery of robust evidence throughout the product life cycle
  • An IEGP is an improvement on traditional evidence generation planning in discrete functions that can lead to the duplication of effort
  • Many pharmaceutical companies are already using this more effective IEGP approach, and it is likely that many more will follow
  • We are experienced at providing strategic consultancy for and tactical delivery of IEGPs: from initial virtual, hybrid and in-person workshops to the delivery of the final IEGP
  • We are leaders in IEGPs. We have developed and co-led workshops at Medical Affairs Professional Society (MAPS) meetings with our clients, we have been shortlisted as finalists at the Communiqué Awards, and we are continually innovating to meet the needs of our clients

Value demonstration

  • Literature reviews with artificial intelligence (AI) assistance according to evidence need
  • Indirect treatment comparison and economic modelling
  • Evidence planning
  • SURETM real-world data source identification
  • Value dossiers and health technology assessments (HTAs)
  • Objection handling and payer tools
  • Publications planning and delivery
  • Value story and message testing
  • Policy shaping and patient voices
  • Landscape and HTA needs assessment

Patient engagement

  • Our team of dedicated patient engagement specialists offers a range of services from empowerment to impact assessment
  • We can assist with strategic planning, patient experience mapping, insights gathering, impact assessment, patient councils and workshops, health literacy training, and patient authorship and patient lay summary (PLS) best practice
  • We co-create with patients and clients to deliver and assess the impact of patient engagement projects
  • We work with clients, medical research organizations and charities to set up, recruit, develop, and run patient workshops and focus groups in line with best practice standards
  • We apply health literacy best practices and accessibility guidelines to patient materials and we work with clients to generate engaging, accurate and compliant documents suitable for patients

Learning design and training

  • We create tailored learning solutions that adopt evidence-based learning design principles, which means that our educational activities are both engaging and effective
  • We involve the learner from the start of the training to discover their knowledge gaps and any challenges to ensure that the training resonates with the audience
  • We are also passionate about bringing creativity and storytelling to learning programmes to create an inspiring experience for learners, bringing our e-learning and workshop content to life, with the intention of driving long-lasting behaviour change

AI and data science

  • Oxford PharmaGenesis was an early adopter of artificial intelligence (AI), quickly realizing that the world is changing. We have had an AI and Data Science Team for 3 years and we have used AI for approximately 5 years
  • Our AI and Data Science Team supports our clients and our company by designing and implementing innovative solutions
  • AI has the potential to transform patient care and we are proud to be part of this revolution

Thought leadership

At Oxford PharmaGenesis, we are:

  • Gold Sponsors of MAPS Partner Circle Executive
  • Exhibitors at MAPS Americas, MAPS EMEA and MAPS-MAPA
  • Attendees at MAPS local chapter meetings

Our colleagues hold key medical affairs positions:

  • MAPS Evidence Focus Area Working Group
  • Roundtable session hosts at MAPS Americas and MAPS EMEA
  • Current Chair-Elect of the International Society for Medical Publication Professionals (ISMPP)
  • Board-appointed ISMPP nomination committee
  • ISMPP annual meeting organizing committee

We regularly host and moderate workshops at MAPS, sharing our expertise to encourage best practice. 

Medical Affairs Professional Society (MAPS)

Award-winning medical affairs

We are the winners of the 2023 PharmaTimes Medical Affairs Team of the year, and finalists in the Communiqué Awards Excellence in Medical Affairs category. We are also previous (2021) winners of the Communiqué Awards Medical Affairs agency of the year.

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“You really are amazing at connecting the dots to my scattered ideas.  I have never worked with such a talented team on a [slide deck] like this.  You should be proud of the final product, it REALLY will end up helping patients get better treatment for their atopic dermatitis!”

US client, working with Oxford PharmaGenesis since 2017

“Thanks so much. [The symposium is] over and it was well received by all. The amount of work that went into this project was evident and I am very proud of it. Many thanks to you, team, for making us look good.”

Global client, working with Oxford PharmaGenesis since 2021

“Honestly, this deck is a benchmark for the quality of educational offerings we want associated with our MSLs. Oxford PharmaGenesis partners – thank you for everything you have done to assist us in achieving this. Well done, all!”

US client, working with Oxford PharmaGenesis since 2017

“This lexicon workshop has been our first really big project together and you hit the ball out of the park. The amount of positive feedback we have received from the team is amazing. I cannot tell you how much I appreciate all of the hard work that went into this workshop. It means so much to me to have such a wonderful partner on this exciting and challenging product.”

US client, working with Oxford PharmaGenesis since 2011

“I am really happy with the team as they are doing truly an excellent job at all levels! Kudos to all. I am getting the right kind of support from operations to strategic. On a personal level, I also really enjoy working with all members of the team and get on well with all of them.”

Global client, working with Oxford PharmaGenesis since 2021

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Find out how HealthScience can meet your medical affairs needs.
Enquire today.

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