Advancing medical breakthroughs for all: Oxford PharmaGenesis sponsors latest CISCRP US diversity education campaign

19 October 2021

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Oxford PharmaGenesis is proud to sponsor the latest clinical trials education campaign spearheaded by CISCRP (The Center for Information and Study on Clinical Research Participation) and aimed at building awareness of clinical trials among minority communities in the USA.

CISCRP is an established leader in patient engagement. This non-profit organization implements large-scale educational media campaigns throughout the year to build clinical trial awareness within diverse patient communities and among the general public.

The October 2021 campaign aims to increase awareness about clinical research among minority communities across the USA. It includes a full-page educational spread highlighting the key importance of diversity in clinical studies to discover medical treatments that are effective for people of all backgrounds.

The content is being distributed via print and digital channels, including five newspaper publications, reaching more than 3 million individuals in the Black, African American, Hispanic and Latinx communities.

Oxford PharmaGenesis CEO Chris Winchester says:

“There’s a pressing need to improve diversity in clinical research, and we can begin by building trust across diverse patient populations. By sponsoring this campaign, we’ll give new audiences the facts they need to make informed decisions about participation, and help to advance medical breakthroughs that show benefit in a wide range of people.”

Oxford PharmaGenesis has a longstanding collaborative relationship with CISCRP, and has previously sponsored a campaign in May on diversity in clinical trial participants and a supplement in June that honoured ‘Medical Heroes’ – everyone dedicated to advancing clinical trials – for their contribution to improving public health.

The sponsorship builds on Oxford PharmaGenesis’ ongoing commitment to equality, diversity and inclusion, working in partnership with colleagues on the topics that matter to them, while maintaining and evolving our ‘great place to work’ ethos and our compassionate culture.

We invite you to join us in helping to inform the public about the importance of diversity among study volunteers who participate in clinical research. View the campaign and full-page educational spread here.

Learn more about CISCRP’s international education and media awareness campaigns here.