ISMPP Academy

Elevate and enrich publications plans with Oxford PharmaGenesis

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September 28–29
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Find us at booth 10

Come and meet the Oxford PharmaGenesis at ISMPP Academy (28–29 September 2023, Philadelphia, PA, USA).

As key sponsors of the event, we’ll be on hand to help you to explore new frontiers in your publications plan. Chat with our friendly colleagues to learn about our efficient approach to publications planning, our expertise in generating engagement and understanding impact, the high-quality and creative publication enhancements we offer, and much more.

Meet us at booth 10

Elevate your publications plan with publications enrichments

From infographics to plain language summaries, publications enrichments can increase your reach, enhance engagement and comprehension, and drive real-world impact. Here’s how:

Elevate your understanding of RWE and HEOR

Friday 29 September
11:30–12:30 EDT
Sullivan Hub
Speaker: Richard White, Oxford PharmaGenesis

Publications professionals at all levels should have an understanding of real-world evidence (RWE) and health economics and outcomes research (HEOR) data, as well as how they are generated and disseminated. Join our presentation at the ISMPP Academy to gain an introduction to both types of study.

RWE and HEOR complement randomized controlled trials (RCTs) and are important in decision-making. However, they may be more challenging to communicate because they are not as regulated (i.e. Good Clinical Practice) as RCTs and consist of complex methodologies and study designs.

At this presentation, Oxford PharmaGenesis COO Richard White will help you to learn the differences between RWE and HEOR, aspects of generating RWE and HEOR data, and how to communicate these data to relevant audiences.

Elevate your publication strategies and impact measurement

Thursday 28 September
11:40–12:35 EDT
Sullivan Hub
Speaker: Tomas Rees, Oxford PharmaGenesis

In an evolving digital environment, we continue to explore ways to measure and increase the impact of published data. As publications professionals, how can you break away from traditional, linear publications planning and embrace options that will expand reach?

Join this presentation at the ISMPP Academy to explore new strategic ways of thinking about publications planning for a clearer path to success.

Led by Tomas Rees, Director of Innovation at Oxford PharmaGenesis, you’ll learn how to apply new strategies to increase the reach and impact of your publications plans, identify the best methods for analytics and collecting metrics, recognize ways to demonstrate value when requesting more resources, and assess new measures for impact.

Tom Rees

Oxford PharmaGenesis: official industry leaders in North America

Oxford PharmaGenesis is proud to be ranked as an industry leader in the MM+M Agency 100 report for the third year in a row. This prestigious ranking among North America’s top medical marketing firms highlights our exceptional performance, growth and innovation within the healthcare sector.


A certified Great Place to Work®

Oxford PharmaGenesis is an accredited Great Place to Work®. Considered the ‘gold standard’ of employer awards, Great Place to Work® certification is based solely on the views of employees. It takes into account the employee experience and the leadership and HR practices that create the organization’s workplace culture.

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